This is an unfinished conversation with myselfÂ
Â In 2010 I went into the blogosphere with a different intensity. Â I began to ask myself questions that required to change Â and to act on what I said I believed. It’s not like I didn’t have a clue. But I did not know how to do that in the Â am starting over but from a blessed position. For it was not until we got power 5 days after the storm that I saw a television and realized Â just how badly the Jersey Shore got hit. Â And yesterday I drove south along the shoreline and it took my breath away. Â I am told, north of Long Branch the sand from the ocean sits where houses used to be. It will be some time for the shore to recover. Â I am thinking there will be a new normal just as there is a new normal since 2008 even though people pine for the good old days..Â I was introduced to the mindshare of Seth Godin.
PSFK hosted a Â breakfast for Seth GodinÂ for the publication of Linchpin. Â I purchased what for me was an expensive ticket even though I had not read Seth’s work at the time. I knew that PSFK had a reputation of being the go-to source for new ideas and inspiration for creative people.Â I identified with this brand and wanted to be in this mix. Make no mistake,Â I learned about this event as a result of ummm, lurking. And it’ s only in writing this post that I learned I was living proof ofÂ Jakob Nielsen’s community participation rule that saysÂ ninety percentÂ are lurkers, nine percent contribute just a little bit and one percent generate most of the noise.Â My inner criticÂ questioned whether I would be able to measure tangible returns in my blogging life for theÂ moneyÂ IÂ was investing in this breakfast.Â I can tell you only that this event marked a departureÂ in my growth in that it was the beginning of me investing in me.
But I was moved beyond lurking by Seth’s message: to be encouraged to “SHIP,” to not be afraid to fail, to get it out of our heads and out the door.Â He demonstratedÂ his brandÂ for we were able to witness a Linchpin in action as he interacted with us.
I wanted to be a good Linchpin. So I went out into the world of new media and floundered a bit. ThenÂ todayÂ Seth Godin’s offered a post that synthesized the growth of football and it reminded me Â that in new media “Our job as marketers and leaders is to create vibrant pockets, not to hunt for mass. …The new media giants of our age (Facebook, Twitter, Google, etc.) don’t point everyone to one bit of content, don’t trade in mass. Instead, they splinter, connecting many to many, not many to one.”
Let me share his pieceÂ http://bit.ly/UOGULHÂ with you.
Photo CreditÂ byÂ herramientasparapymes